A Formidable Legacy.
The Regal success story began in 1945 when James O. Reigle and several close associates purchased the Kewaskum Aluminum Company. The plant, which was doing military work, was immediately retooled to produce stainless steel cookware to be sold door-to-door.

Marked by expanded product lines, a series of expansions and the acquisition of manufacturing and marketing arms, Regal rapidly moved into a leadership position in the housewares industry.

Regal Ware is known around the world for manufacturing quality cookware and appliances.

The Standard of Design and Performance.
The expertise of the engineering and design personnel has enabled Regal Ware to manufacture quality products at fair prices.

The original two-pan cookware lines has evolved into complete product lines of superior rangetop cooking systems. They are made of multi-layered stainless steel exclusively for direct sellers. An impressive assortment of kitchen appliances, cooking accessories and sophisticated water filtration systems complements the high quality cookware offerings.

Regal Ware supports its distributor-exclusive products with an innovative program of marketing services, promotion assistance and recruiting support. Its well-planned conventions and seminars are designed and organized to be educational, motivational, entertaining and mutually beneficial.

A Marketing Tradition.
Founder James O. Reigle was an early entrepreneur in marketing direct to the consumer. Several members of Regal Ware's past and present management teams enjoyed early careers in direct selling.

Given Regal Ware's heritage and expertise gained through generations of marketing and manufacturing prowess, it is not surprising that direct sales has realized impressive growth nearly every year since its founding.

A Commitment to the Future.
Guided by the responsibility to secure a tradition of excellence for more than a half a century, Regal Ware is dedicated to the ideals of quality and dependability. These time-honored traditions have earned the company a solid reputation as a leading resource in a global marketplace. Linking those principles to the most advanced technology available today in manufacturing, sales and administration has enabled Regal Ware to grow and prosper. As we move into the future, Regal Ware is committed to maintaining its leadership position in the designing, manufacturing and marketing of innovative cookware and appliances. Backed by a large manufacturing base, strong management, a dedicated, knowledgeable work force and a dynamic product line, this progressive organization is prepared to face the challenges of continued growth. Regal will continue to be the consumeršs choice for quality cookware and appliances for generations to come.